Using Reviews to Boost Sales
Reviews have become an integral part of online marketing tools.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. customers tend to believe what other customers have to say that what the business has to say about itself. Whatever the company says about itself and its products or services is considered marketing that can only be confirmed by an outsider’s testimonial. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Business enterprises should take advantage of this knowledge to win more customers. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google places reviews is one of such plug-in offered through Google. Google places reviews displays three reviews at ago. The configuration options allows for redesigning of the review panel.
Another common site for reviews is Yelp.The credibility of reviews from Yelp is beyond question because of its security features. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Reviews from facebook can also be used on a company’s website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.